Thesis on crm in hospitality

The purpose of this thesis is feasibility study of Customer Relationship Management (CRM) application in hotel industry. With increased globalization, competition, higher customer turnover, growing customer acquisition costs and rising customer expectations in today competitive word CRM is very important for several companies and received an increasing amount of interest among scholars and practitioner especially in recent years. While some companies have received immense benefits from their investments (enhancing customer satisfaction and profitability). The researcher tried to find that is ...

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Thesis on crm in hospitality

thesis on crm in hospitality

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